The Blog
RingDNA Launches its Free Mobile CRM App for iPhone
Sales managers want tools that help them manage their teams, and sales reps want tools that help them close deals. We’re proud to announce that our new free iPhone app does both. Not only does our app give managers better insight into their reps activities, but it also makes reps more productive and successful. In [...]
Nine Questions to Ask Before Buying a Call Tracking Solution
Even the most experienced marketers aren’t always clear on which phone call tracking features will add the most value to their particular business model. We recently released Call Tracking: The Definitive Buyers’ Guide, to not only help businesses compare call tracking systems, but also to help them evaluate which features can add the most value. [...]
How to Use LinkedIn for B2B Sales
While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. While the uninitiated might view LinkedIn as a networking site for those seeking jobs, seasoned sales pros are already finding that LinkedIn can drive revenue when used as [...]
Is Call Routing Missing from Your Marketing Automation Workflow?
Lead handling and routing is one of the most vital features of any marketing automation solution. With a robust solution such as Marketo, for example, leads from specific forms can be configured to alert a specific set of sales reps and other interested parties, and trigger many other behaviors upon delivery, such as scoring values. [...]
5 Industries that Desperately Need Call Tracking Solutions
The reason for using call tracking software is simple: if you’re closing any business by phone, you should measure call metrics with the same degree of diligence that you’d use to track online behavior. Call tracking software can add tremendous value to businesses across a wide range of industries. Here’s a cross section of businesses types that often [...]
How BYOD Programs Will Turbocharge Mobile App Adoption
Employees holding out hope that their company will shell out the dough for their next gadget might want to start squirling away their own resources. A global survey of CIOs from Gartner shows that by 2017 , half of the world’s companies will enact bring your own device (BYOD) programs rather than providing their employees [...]
Connecting Inbound Phone Calls and Salesforce.com Using Simple CTI [Video]
Imagine that you’re a lead qualification agent, inside sales rep, or any of the important people that take inbound sales calls. You’re working hard to ensure that callers are qualified leads, prioritize those leads, and hand them off to the most qualified sales reps. For most lead qual agents, this process usually entails creating a [...]
Salesforce.com & CRM Companies Now Lead All Enterprise Technology Verticals
The “Nexus of Forces” may sound like something out of J.J. Abrams’ new Star Trek movie, but it’s a term that market research firm Gartner is using to describe the convergence of social, mobile, cloud computing and information technology. And, according to Gartner vice president Joanne Correia, “CRM is at the eye of the Nexus [...]
5 Tips for Maximizing Your Inbound Marketing Investment
If content isn’t already the king of your marketing department, it might be high time to schedule a coronation. New data from Hubspot shows that inbound marketing (i.e. social media, blogging, SEO copywriting and other content creation efforts) can not only generate more leads than outbound efforts, but also deliver a lower cost-per-lead (CPL). Hubspot’s [...]
How to Track Inside Sales Collateral ROI
Do you know which pieces of marketing collateral are helping your inside sales reps close deals? Heck, do you know which collateral is even being used? According to a recent survey from research firm ITSMA, businesses spend more of their budget on creating sales collateral than on any other marketing category. That’s right – brands are [...]
