Harvard Business Review (HBR) recently released a list predicting sales trends for 2013. While the entire list is compelling, one of the trends that resonates with us most is that salespeople will increasingly suffer from technology fatigue.
Technology fatigue is the idea that the sheer volume of technical solutions deployed to increase sales efficiency are actually overwhelming sales professionals and, as a result, making teams less productive. We think HBR has correctly identified that sales agents are hungry for integrated solutions that enable a variety of sales tasks to be executed from a single source.
According to HBR, “Salespeople today are always available to customers via their cell phones, constantly receiving a gargantuan stream of e-mail information, and every account update they make in Salesforce.com is broadcast to sales management. Many long time salespeople are suffering from “Technology Fatigue” and complain they are burning themselves out.”
It might, at first, seem paradoxical to imply that an influx of productivity solutions would actually make salespeople less productive. However, upon further inspection, this idea makes so much sense. Much in the way that sales professionals don’t want to carry around myriad devices, they also don’t want to switch between a cornucopia of applications in order to complete tasks.
Sales teams just want to sell. This simple maxim inspired RingDNA’s mission to enable sales professionals to make and take calls, send emails, add and edit contact records in Salesforce.com, browse social media streams and more from a single mobile app.
More specifically, we wanted to ensure that implementing sales technology is as painless as possible. Functional design is paramount. An example of this is our suite of sales process optimization features. While CRMs like Salesforce.com might make teams more effective overall, sales professionals don’t want to take the time to log activities manually. RingDNA Mobile automatically logs contact changes and activities in Salesforce.com, enabling Salesforce.com to keep track of their activities without wasting time logging tasks manually. RingDNA Mobile’s intuitive user interface helps salespeople sell, while leaving many technical processes “under the hood.”
Our goal has always been to create productivity apps that actually make workers more productive. It’s our hope that our integrated mobile CRM solution can therefore act as a remedy for technology burnout among sales professionals while actually helping them to close more deals.