By adopting an integrated call tracking solution, marketers can not only know which channels, campaigns and keywords drive the most calls, but can gain a real-time view of which efforts drive the best ROI. When capturing call metrics in Salesforce.com and then sharing those call metrics with sales reps, marketers can invest more in the right efforts while simultaneously helping inside sales reps to have more successful conversations.
Our free whitepaper reveals five ways that marketers can use call tracking to maximize the impact of their marketing budget.
Learn how to:
- Track which keywords drive the most valuable calls
- Quantify the offline impact of Google AdWords campaigns
- Align Sales and Marketing by integrating call metrics into your CRM