Why Guided Selling is the Next Big Thing

According to Gartner, nearly 51% of sales organizations have already deployed or plan to deploy guided selling software in the next five years.

As B2B sales cycles lengthen, slow or disappear, Gartner recommends that B2B sales teams adopt guided selling and conversation intelligence tools to maximize their chances on every single deal.

Join TOPO Sr. Analyst Dan Gottlieb, TOPO Sr. Analyst Debbie Bender, ringDNA CEO Howard Brown and Sales Enablement Podcast host Andy Paul to discuss:

- What the heck is guided selling software?
- How is it different from traditional sales engagement or sales acceleration software?
- How can it fuel outbound account based selling models as well as inbound models?

Dan Gottlieb

Senior Analyst, Sales Practice, TOPO

Debbie Bender

Senior Consultant & Analyst, TOPO

Howard Brown

Founder & CEO, ringDNA

Andy Paul

Best-Selling Author