Summit Replay

The New Way of Thinking About Account-Based Engagement

Now, more than ever, account-based engagement is likely to be an important strategy for marketers and salespeople alike. In this session, Jon Miller, founder of Marketo and current CEO of Engagio, and William Tyree, CMO of ringDNA, will discuss what account-based engagement means in a changing economy, and how teams are most likely to be effective employing some variation of these strategies.