Andreas Jonsson is the CEO of Shield, which provides LinkedIn analytics for content creators. Bottom line, if you post on LinkedIn you should be using Shield. If you’re in sales, as most of you are, LinkedIn is becoming even more important to you. Increasingly it’s where business happens. And in our conversation today, Andreas and I talk about an area of growing importance to sellers: developing your personal brand on LinkedIn. 82% of buyers look at a seller’s LinkedIn profile before speaking with them the first time. Andreas shares what his experience has been as a result of using LinkedIn more effectively and the impact that has had on him and on the growth of Shield. He talks about his best practices for LinkedIn and how to measure the impact of those using Shield. All this and much much more.
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