Most may not consider Customer Success Management (CSM) a significant piece of the revenue operations function, but we here at ringDNA fundamentally disagree. For people not in the tech or startup space, CSM is the business method of ensuring customers achieve their desired outcomes while using your product or service. Some businesses may call it an account manager or relationship manager, but it’s ostensibly the same thing. Reduce churn, increase upsells, and improve the lifetime value of your customer. Today we discuss why it’s an integral part of Revenue Operations and why it merits special attention.
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Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)