TOPO’s Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb [Episode 763]

Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner.

Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era.

We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS.

That’s right.

Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve?

And how do you start the conversations to identify them.

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