Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner.
Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era.
We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS.
Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve?
And how do you start the conversations to identify them.