The B2B Selling Guidebook, with Jim Irving [Episode 945]

Jim Irving is the CEO of Merit Consulting based in Belfast, Northern Ireland and author of the book, “The B2B Selling Guidebook.” Today we’re talking about service-led selling and why it’s important in today’s business environment. Plus, we explore some of the wide range of practical sales tactics that Jim has as a result of decades of experience in high-level complex enterprise sales.

Sponsored by:

Blueboard | A rewarding alternative to President’s Club