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Personal ABM, with Kristina Jaramillo [Episode 926]

Kristina Jaramillo is the founder of Personal ABM. Today we talk about how to win, protect and expand the EXACT accounts you want. We also dive into a larger sales problem: namely that sales is still stuck trying to push buyers through their sales process. Instead of sellers helping buyers create a buying vision so strong that buyers pull sales, marketing and account teams through the buying process. As Kristina shares, short sales-cycles, high margins, and high client retention rates are common rewards for sales people who allow their prospects to pull them into next steps. All very interesting. This and much much more.