In this episode, Drew discusses Marketing as Service and how to change the focus of your customer communications, in both marketing and sales, from being a message pusher to a value provider.
Drew Neisser is founder and CEO of Renegade, the NYC-based marketing and social media agency that helps B2B and B2C clients cut through all the nonsense to deliver genuine business growth, and author of The CMO’s Periodic Table: A Renegade Guide to Marketing.
What’s your most powerful sales asset?
Asking myself, “What problem does the customer want to solve?”
Who’s your sales role model?
What’s one book that every salesperson should read?
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo
What music is on your playlist right now?
I have a huge playlist, including The Rolling Stones, Yes, Toto, etc.