How to Power Down Stress to Power Up Your Business w/ Robert Mallon & Bill Watkins [Episode 340]

Among the many topics that Robert, Bill, and I discuss are, their experiences that brought them to coaching, how physical neglect leads to burnout, and how procrastination and hesitation block success (and how to power through these negative behaviors.)

Joining me on this episode of Accelerate! are my guests Robert Mallon and Bill Watkins. They are the Founders of the Rusty Lion Academy.


Bill and Robert introduce each other. For 27 years, Robert was an executive. In 2002, he hired a coach, and shifted gears to be a professional speaker, business coach, and mentor.

Bill is a West Point graduate. He was a decorated Army officer, a world-class athlete, a corporate executive, and he started a manufacturing company he sold for eight figures.

Rusty Lion Academy coaches men between 30 and 49 — 80% business owners, 20% C-suite execs — to build uber-successful businesses, and get home to dinner on time.

At Rusty Lion, 20% of the process is tools, 80% is mindset. Resetting the mindset of executives sets them up for success.

What is the purpose of rest and relaxation? How much sleep do we truly need?

What are the three elements necessary for healthy performance balance?

What is the difference between the concepts of work-life balance, and work-life integration?

What are the three procrastination cycles?

Failure is an option. Do you learn from it; pivot, and get better?

When you ‘burn the ships,’ you then can go forward. Don’t be hesitant and tentative.

What is the point of the 20-minute timer?

Reading about how to be great, doesn’t teach you to be great.


What’s your most powerful sales attribute?

Bill: Asking for the sale.

Robert: After adding value, our close — do you want help, or do you just want to keep going it alone?

Who is your sales role model?

Bill: Zig Ziglar, my former boss Baxter Stevens, and Billy Graham.

Robert: Two people at a two-week sales training in 1996 who gave me outstanding material that I studied for several years.

What’s one book that every salesperson should read?

Bill: Essentialism, by Greg McKeown, and The One Thing, by

Gary Keller.

Robert: How I Raised Myself from Failure to Success in Selling, by Frank Bettger.

What music is on your playlist right now?

Robert: “Dust Bowl” and “Slow Gin,” by Joe Bonamassa, “Damn Good” by David Lee Roth, “Pride and Joy,” by Stevie Ray Vaughan, “Dreams,” by the Allman Brothers Band

Bill: Very loud Reggae, the entire Marley family, Peter Tosh, Steel Pulse, and Travel Seeds.