In this episode Jessica and I discuss why podcasting needs to be a part of every company’s content marketing strategy, how to build your expertise and brand with a podcast, how to use a podcast to connect with new prospects and the steps to start your podcast right now.
Jessica Rhodes is the founder and CEO of Interview Connections, what I call a match-making service for podcasters and guests. She’s also the host of her own podcast and web TV show, Interview Connections TV.
How did Jessica become “The Queen of Podcasting”?
There are more than 250,000 podcasts. Why is this space so hot right now?
How a podcast builds the perception of expertise and how to use one to become “famous” in your market segment.
Making the case for having a podcast – it’s easier than having a blog!
We all have our areas of expertise, and talking about it comes more naturally to most than writing about it.
There’s a more personalized and intimate connection made when hearing someone speak vs. reading their words.
What are some of the preparatory components and first steps when getting started?
Podcasts are a great way to get your foot in the door and have a 30 minute conversation with people you’d never otherwise get.
The first line of differentiation in your product is you, the person.
Andy and Jessica share examples of clients who have engaged with their services as a direct result of a podcast.
Jessica “decomplexifies” the podcast process.
What are some of the various formats to consider, and how do they apply to your podcast goals?
Managing expectations of your audience starts with consistency.
Andy and Jessica talk budgets and the costs of podcasting, plus outsourcing for business owners.
What are some of the basic tools to get started with podcasting?
Marketing your podcast is the hardest part of the process, but incredibly important.
What are some of the techniques you can employ to repurpose the podcast content you create?
What’s your most powerful sales attribute?
My experience as a practitioner.
Who is your sales role model?
My dad (Jim Palmer).
What’s one book that every aspiring podcaster should read?
Podcasting – Good to Great by Jared Easley
What music is on your playlist right now?
The Instrumental Study playlist on Spotify.