How to Earn Your Black Belt in Sales w/ Anthony Caliendo [Episode 311]

Among the many topics that Anthony and I discuss are why you need a passion to excel at whatever you do; the three essential traits all successful sales professionals possess; the mental roadblocks that prevent sales reps from learning and growing, and how you can use your inner sales ninja to get to the top.

Joining me on this episode of Accelerate! is Anthony Caliendo, bestselling author of The Sales Assassin: Master Your Black Belt in Sales, motivational speaker (and successful serial entrepreneur.)


Anthony started his career by building a successful chain of gyms for a major celebrity. Listen to find out who.

Anthony talks about how to use branding to massively increase your sales.

Why did he use the word Assassin in the title of his book?

Why Anthony considers passion, dedication, and courage the three essential elements of sales success.

Why it takes courage to fail. And how failure can lead to success.

Anthony describes the mental block sales reps must get rid of open their minds to new ideas and concepts.

How great sales reps use visualization to give themselves a competitive edge.

Anthony notes that his book was written completely for the emotional side of sales: it shows a path to becoming successful from the inside, out.


What’s your most powerful sales attribute?

The ability to make a lasting impression (and to be silent, and listen).

Who is your sales role model?

My mentor, Al Phillips.

What’s one book that every salesperson should read?

One of Zig Ziglar’s books.

What music is on your playlist right now?

Andrea Bocelli.