In this episode, Jeff and I cover a range of topics about content marketing and sales.
Jeff Leo Herrmann is CRO of Fathom, a digital marketing agency that creates data driven, profitable growth. Jeff also hosts a podcast called, Publish or Perish – Selling in the age of content marketing. Join us now as we discuss how content marketing drives sales, why content marketing is more effective than traditional marketing, how the role of content marketing is critical for prospecting, and much, much more.
What’s your most powerful sales attribute?
Who is your sales role model?
Seth Godin. Or maybe I can say Gary Vaynerchuk, without the cursing.
What’s one book that every salesperson should read?
Content Inc. by Joe
What music is on your playlist right now?
I’m jamming Bieber, recently, and Beyoncé and I love Coldplay. But my #1 motivational song is by Pearl Jam and Neil Young, Rockin on the Free World.