How to Create Content with Sales In Mind w/ Cara Hogan [Episode 232]

In this episode, Cara and I talk about the critical sales and marketing alignment and how to create content that aligns with the requirements of sales reps.

Cara Hogan is the content marketing manager for InsightSquared. We also further discuss how to track sales reps’ engagement with content, how to support account-based selling and account-based marketing models with content, and much more.