In this episode, we discuss what passion for your career means for sales professionals in ways that can maximize their profits and productivity.
Joining me once again on this episode of Accelerate! is my guest Jon Ferrara, Founder and CEO of Nimble.
Jon describes a pathway to achieve your passion, plan, and purpose in life — ideally by serving others.
What is Dunbar’s limit of the relationships humans can maintain? What relationship stage takes the most effort?
Jon discusses CRM, or, as he calls it, ‘Customer Reporting Management.’ What percentage of businesses use CRM?
Jon describes how CRMs operate, and why he created GoldMine 30 years ago.
Nimble unifies Office 365 or Google contacts, email, and calendar, and integrates them with your CRM.
Nimble is a Microsoft launch partner for a Dynamics app exchange. Nimble can operate as a system on its own, or within whatever social sales and marketing system you use.
Names put into Nimble are enriched with data, and a history of email, calendar, and social actions. You can build a manual cadence. A package for Q1 ‘17 automates cadences.
Jon suggests how CRM will evolve. Salespeople want to manage relationships, not tools. Nimble’s CRM idea is to make the rep most effective as they engage with the customer.
Simpler, smarter unifications of social, mobile, and big data will become the next generation of tools to help you achieve your passion, plan, and purpose.
When the tools start to work for reps, in email, social, and mobile, then reps will use them to engage their contacts.
Jon tells of his own experience preparing for a Microsoft 2015 conference using Nimble, and how it helped him win two bundling deals with Microsoft.
Having automation doesn’t mean you should start spraying emails. Make the content count with added value, relevant to the prospects, even at scale.
The Sales Enablement Podcast with Andy Paul was formerly Accelerate! with Andy Paul.