How RevOps Fuels Account Based Experiences with Jon Miller [Ep. 7]

This week we have our first official guest on the podcast. Sure, we’ve had our producer Alec talk a few times, but that doesn’t count. We’re talking about a REAL guest. The OG of account-based… well, everything: Jon Miller (CMO of Demandbase). Not only did he co-found Marketo, where he helped transform marketing automation. But as founder of Engagio (which was later acquired by Demandbase), Jon drove the account-based marketing phenomenon. So, today we’re talking about, you guessed it, account-based everything, or what Jon now calls ABX (account-based experience).