Oscar Trimboli is the author of the new book, “Deep Listening: Impact Beyond Words.” This is one of my favorite topics because Listening is the way you give value to the words of other people. On today’s episode Oscar and I dig into the difference between hearing and listening. Multiple academic studies have shown that between 50% and 55% of your working day is spent listening. And it’s harder now than ever to make yourself heard among all the noise, especially with your buyers. So we dive into the 5 levels of listening required to ensure you truly understand what your buyer is saying.