Phone call conversations are the most important activity of a sales process. The call conversation is where everything moves forward and most typically where the sale happens.
Call logging in Salesforce is a critical component for sales managers to be able to identify the top performing agents and the ones that are most valuable to the sales team.
In the absence of call logging, the sales manager has no visibility to what exactly his/her agents are doing with their lead workflow. Furthermore, it is very challenging for the sales leadership to predict revenue figures without being able to forecast the number of calls it takes to close a deal and drive revenue. For more information, read our blog post on How to Automatically Log Calls in Salesforce.