The definition of relationship intelligence data refers to intelligence provided to inside salespeople that informs them about the history of their company’s relationship with a prospect or customer. Some examples of relationship intelligence data may include contact history or frequency of correspondence. This data is often provided to reps via a sales acceleration platform. The result is that reps can further relationships by having all relevant details at their disposal without having to navigate between a variety of data sources. By having relationship intelligence data in a single view, reps can do a better job of closing deals and providing customer service.
Relationship intelligence data can be provided in the context of any interaction with customers including phone calls, live chats, video conferencing or emails.