The definition of mobile CRM describes an app that enables remote employees to interact with prospects and customers on their mobile devices. They often offer many, if not all, of the same features that a desktop CRM might offer. They might also offer additional mobile-focused features such as local check-in. Mobile CRMs serve the dual purpose of providing reps with enterprise data while they’re on the go, while also logging key sales activities in the company’s system of record, thereby enabling managers to keep track of reps activities even when they are not in the office. Mobile CRM apps are often part of a BYOD program in which reps use self-owned devices to sell on the go.