What is a Cold Call?

The definition of a cold call describes the process of a sales rep dialing a lead while having little-to-no information about that lead. Today, cold calls are far more common in sales environments that use predictive dialers, or that demand reps to make extremely high volumes of calls each day. There are several ways that inside sales reps avoid making cold calls. One is by using social media sites like Twitter and LinkedIn, news feeds and other data sources to learn about leads prior to dialing. Another way that reps can minimize outbound cold calls is by adopting CTI applications that automatically deliver data about leads from social media, CRM tools, business intelligence software, marketing automation sources and more.

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