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Sales Enablement Glossary

Decode the terminology, jargon and key terms used by high-performing sales teams.

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What is warm calling?
Warm calling is an outbound sales strategy where a sales rep calls leads who have had prior contact or engagement with them it or their company. This is in opposition to a cold call, where a rep attempts to contact individuals who have never had prior contact with their organization. Warm calls are far more […]
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