21 B2B Sales Personalization Tips That Will Triple Engagement Rates

In this era of efficient sales and marketing automation tools, personalization might seem like the slow, rocky road to success. But it turns out that personalization is actually where outbound sales reps can add the most value. Laser-targeted sales messaging is the best way to cut through the noise and outsell your competitors.

How can you ensure that calls and emails are personalized while still touching enough prospects to hit quota? To find out, we surveyed some of the world’s top sales communications experts. The result: 21 incredibly actionable tips your sales team can start using right away to dramatically lift sales ROI.
Included in this ebook:

  • the data your team needs to effectively personalize sales communications

  • how to add personalized value to a call right away

  • the oversaturated emails that your team has to stop using right now

  • some truly bracing bracing straight-talk on the sales profession from sales leaders


John Barrows

Owner, jBarrows.com

Ralph Barsi

Senior Director, Global Demand Center, ServiceNow

Nancy Bleeke

President and Chief Sales Officer, Sales Pro Insider

Jeremy Boudinet

Director of Marketing, Ambition

Adam Brophy

Manager, Business Development, Uberflip

Phill Keene

Manager of Demand Generation, Tinderbox

John Kosturos

Chief Revenue Officer, RingLead

Peter Mollins

Vice President of Marketing, KnowledgeTree

Heather R. Morgan

CEO, SalesFolk

Dan Murphy

VP Business Development, Import.io

Jen Spencer

Director of Sales and Marketing, Allbound

Howard Brown

Founder and CEO, RingDNA