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2021 Revenue Operations and Customer Acquisition Benchmark Report

How are sales development, sales and marketing teams working together to acquire new customers?

A Look Inside

In a new report from ringDNA and RevOps Squared, we’ve asked cross-departmental revenue leaders across top companies to reveal their approach to revenue planning, analytics and revenue operations and customer acquisition. The result is that we’ve identified exactly how teams are aligning to hit their revenue targets, as well as the new activity, pipeline and customer acquisition benchmarks to strive for in 2021.


  • The new sales pipeline and customer acquisition benchmarks

  • How revenue operations are impacting pipeline

  • Whether revenue teams are using shared metrics

  • Which revenue technologies teams are investing in

  • Which roles are responsible for revenue operations and planning