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RE/MAX Uses ringDNA to Automate Inbound Sales


  • Capture 100% of inbound phone leads in Salesforce
  • Empower agents to quickly respond to high-priority leads
  • Make smarter marketing investments


  • ringDNA Intelligent Dialer for Salesforce
  • ringDNA Call Tracking for Salesforce
  • ringDNA Call Routing


  • All leads are automatically logged in Salesforce
  • Agents are able to get back to high value leads faster
  • Inbound sales leads are automatically qualified
  • Smarter investments are made based on sources driving the highest quality calls


Prior to implementing ringDNA, when home buyers called the phone numbers listed on RE/MAX’s real estate signs, the calls rang the general office and were often sent to voicemail. Agents had to manually enter potential buyer information into Salesforce before sending additional listing information to leads. This process was not only inefficient and slow for both customers and agents, but also resulted in a lot of potentially high-value leads slipping through the cracks.

Using ringDNA’s call tracking system, RE/MAX was able to qualify and engage potential buyers much more efficiently. After calling RingDNA numbers in property listings, prospects could either use RingDNA’s IVR to route themselves to the most qualified available agent, or listen to information about a property that interested them. Agents could then view a complete history detailing which neighborhoods and properties prospective buyers were looking at.

Utilizing ringDNA call tracking numbers, all call data was automatically logged in Salesforce. By capturing this call data in Salesforce automatically, ringDNA saved RE/MAX agents hours of time each week. Another added benefit of using RingDNA’s call tracking system was that RE/ MAX gained unprecedented insight into which marketing sources drove the highest quality calls.

The result: more leads, more home sales and better data.

From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with more than 90,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX.

"ringDNA has transformed our old way of doing business. Conversion from lead to customer is happening at a much faster rate. I am blown away by the transformation!"

Tony Banks, Broker/Owner, RE/MAX