OrthoFX brings a modern approach to straightening teeth that is revolutionizing the Orthodontic industry. Founded by former Invisalign and Philips Sonicare execs, OrthoFX reimagines the end-to-end customer experience. From the beginning of the straightening journey, OrthoFX provides a simple, frictionless experience that is fun and motivating. OrthoFX is the first clear aligner brand to offer the convenience of online sales directly to consumers combined with the expert guidance and face-to-face care from a local doctor.
“We’re a small startup company, so our investment in Salesforce is a big deal. ringDNA helps us to maximize our ROI in Salesforce by ensuring the data we’re capturing is accurate and complete, providing us with a 360 degree view of the customer.”
Mark Petroni, Sr. Manager of Business Intelligence, OrthoFX
“Patient and rep relationships have improved dramatically because all of the information is in one place, including activities, tasks, and notes. As a result, nothing falls through the cracks. ringDNA has instilled best practices in our team as well; for example, it gives reps the chance to better follow up with patients whether by calling, emailing, or texting, and ensures we have the processes in place to easily re-engage and nurture existing leads in the system."
Holly Bledsoe-Bennett , Director of Customer Success, OrthoFX