• RingDNA has given us the ability to measure call data for the first time in our history. It helps us understand how we can be more successful and what activities we need to drive. And with Local Presence, our team’s call connection rates have at least doubled.

  • Tom Kingsford
    Tom Kingsford
    WW Inside Sales Manager


    • Effectively transition to a sales model that incorporates phone-based prospecting
    • Engage with more sales-ready prospects daily
    • Gain visibility into call activities and outcomes


    • RingDNA Intelligent Dialer for Salesforce
    • RingDNA Local Presence
    • RingDNA Call Metrics for Salesforce


    • NetApp SolidFire improves productivity by enabling reps to dial leads in Salesforce
    • Reps connect with over 200% more prospects by phone
    • Managers coach reps to success based on real-time call metrics and recordings
  • ABOUT NETAPP SolidFire

    NetApp SolidFire is the market leader in all-flash storage systems built for the Next Generation Data Center. Leveraging NetApp SolidFire’s all-flash architecture, with volume- level Quality-of-Service (QoS) controls, customers now can guarantee storage performance to thousands of applications within a shared infrastructure. Coupling this functionality with in-line data reduction techniques and system-wide automation results in substantial capital and operating cost savings relative to traditional disk and basic all-flash storage systems.

    Company Website


NetApp SolidFire had just transitioned from an email-only outbound sales model to a sales model that is 50% phone-based. In order to successfully launch their call program, they needed a solution that could enable reps to connect with more prospects, while giving managers real-time insight into call activities and outcomes.

NetApp SolidFire began investigating sales acceleration platforms that worked with Salesforce. After a free 30-day trial, NetApp was impressed with RingDNA’s functionality, ease of use and price point. As a result, they chose RingDNA over InsideSales.com.

RingDNA offered instant visibility into call performance metrics, giving NetApp SolidFire unprecedented insight. Managers could quickly identify key opportunities to improve reps’ performance. NetApp also used RingDNA’s call recording feature as a coaching and gamification tool. Sales launched a Call of the Week competition to not only incentive reps, but also build a culture of accountability.

NetApp SolidFire expanded its use of RingDNA to include Local Presence, a powerful prospecting tool that enabled reps to automatically dial prospects from numbers with local area codes. The result was a dramatic lift in call connection rates. According to NetApp SolidFire’s Head of WW Sales Tom Kingsford, “We’ve seen a big increase in the amount of connections with Local Presence. Call connection rates have at least doubled.”

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