Our new eBook asks 20 top sales experts, lead generation gurus and C-level execs about the most important sales strategies they’ve recently implemented. While the responses were refreshingly diverse, one clear piece of advice is that there can be powerful results when companies separate salespeople into various roles.
Many sales organizations foster intensely competitive environments. But while many salespeople are by nature competitive, there seems to be an emerging shift in emphasis toward collaborative sales environments.
One of the most powerful ways to establish a collaborative sales environment is by stratifying your sales team into various roles. After all, some reps might be better at prospecting and others might have a knack for closing deals. Here’s what some of the world’s top sales experts had to say.
“Salespeople shouldn’t prospect! When a company relies on salespeople to do all their own prospecting and fill their own sales funnels, they can’t get off the revenue roller coaster and create predictable revenue. Why? Salespeople aren’t good at prospecting; they don’t like it and it’s not sustainable or consistent. By breaking responsibilities into four separate, focused roles, as Salesforce.com did very early, every single person in the sales team becomes an expert in their practice, executives see exactly how each function works or doesn’t, and you create a limitless sales organization.
If you don’t specialize, you WILL struggle to scale. The four key roles in a sales organization are 1) dedicated prospectors, 2) market response reps, 3) closers/Account Executives and 4) account managers. I’ve heard from countless people who read my book & specialized their salespeople say “it transformed my business.”
The most common mistake in specializing is not going far enough: having your outbound prospectors handle inbound leads, or being afraid to take the painful but important step to separate your “hunter” salespeople closing new customers from “farmer” account managers working with current customers. It’s scary for salespeople who used to depend on a book of business to lose it, so make it up to them by investing big in lead generation and overpaying them while you transition to the new system.”
The top sales teams we work with have combined strategy, technology, and process seamlessly to create a true “sales enablement” infrastructure for their sales teams. They’ve planned, purchased, and designed systems that put the onus on the company to do the heavy lifting at the top of the funnel and focus on freeing sales people up from administrative and prospecting duties to focus on what they were hired to do: talk live to qualified prospects. These companies have smaller sales team stacked with reps of the highest caliber and all they ask is that they take the ball across the goal line. The company has already gained the first 99 yards.
Co-founder and COO, AG Salesworks
Download our eBook, 20 Top Sales Leaders Reveal Their Biggest Productivity Secrets for many more tips that can help catapult your sales organization to new heights.
Jesse WestDirector of Lifecycle MarketingringDNA
Jesse Davis West is Director of Lifecycle Marketing at ringDNA, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 9 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.