There’s a reason why we have mirrors in gyms: they provide instant feedback, letting us know if we have the right form while doing exercises. We can see if our bodies are making the wrong shape, and we can make adjustments accordingly.
It’s a perfect feedback loop. The mirror helps us to correct every mistake, so that over time, it starts to reflect a different image of a stronger, healthier self.
Imagine if we had a gym mirror for sales conversations. A way to watch your sales reflection, so to speak, so that you could immediately pinpoint issues and fix them. Over time, just like with how our muscles learn to pick up bigger weights and run further distances faster, you could build new and better sales habits so that eventually hitting quota feels easy.
Well, it turns out that the perfect feedback loop for sales actually does exist. It’s called the conversation intelligence cycle. While you may think you know what conversation intelligence is already, the cycle takes advantage of new developments in conversation technology to create a business-defining flywheel of sales success.
The cycle relies on two specific types of conversation intelligence:
When paired together, these two pieces of technology form the proverbial gym mirror, offering both reps and managers a clear view of what’s happening during sales conversations and empowering them to make small, immediate changes that build up your sales muscle over time.
Wondering exactly how this works? Let’s break it down.
There are multiple different ways you can use the conversation intelligence cycle, and Arlo’s story is only one example. While this is by no means an exhaustive list, here are some other ways that sales reps could use the cycle to their advantage:
The cycle isn’t limited to sales reps either. Managers and coaches can use it to provide both individual and group feedback, or to test and iterate new messaging to continually improve conversation and deal outcomes. CSMs and Support can also use the conversation intelligence cycle to provide more efficient and detailed help to customers. Since it’s based on solutions that use groundbreaking AI technology, the conversation intelligence cycle can be used in myriad contexts to help people reach their goals.
Every sales team and every rep wants to perform better, which is reason enough to embrace the conversation intelligence cycle. But since this is a recent breakthrough in revenue technology, the companies who implement it first stand to gain the greatest lead over their competitors and their market.
We’ll leave you with one final metaphor: think of the conversation intelligence cycle like rollerblades, while all your competitors are wearing shoes. The cycle has the power to propel you faster and further than everyone else — but only if you strap on your skates before the rest of the competition. So what are you waiting for?
If you’d like to learn more about the conversation intelligence cycle and how you can implement it at your company to support your own career, your team’s success, and your company’s revenue goals, check out our ebook The New Conversation Intelligence: What Your Competitors Don’t Want You To Know.
Mara is a Senior Brand Copywriter at ringDNA, the revenue acceleration platform that leverages AI to transform sales teams into high-performing revenue engines. She loves reading and writing, and one of her most prized possessions is a pair of socks that have "I am silently correcting your grammar" embroidered on them.