In their 2018 buyer preferences study, CSO Insights found that salespeople ranked ninth out of the top ten ways buyers prefer to solve their business problems. “Vendor salespeople” placed below websites, peers, social networking groups, and web searches. In fact, only 23 percent of buyers named salespeople as one of their top three resources. This […]
For decades, marketers have been successfully using buyer personas to laser-target potential customers. Now, B2B sales leaders are starting to become wise to the power of personas. To help your team get started using personas, we’re sharing PowerPoint deck with target buyer persona templates. Feel free to use it to help your sales development reps (SDRs) do a much better […]