Telephony and Salesforce go together like toast and Nutella. So if your reps are spending any substantial portion of their time on the phone, it only makes sense to integrate call data with Salesforce. Why? Because when telephony integrates with Salesforce the possibilities are virtually limitless. Vital call data can be auto-logged in CRM, actionable prospect data can […]
Computer-telephony integration (CTI) solutions can help your company connect your company’s phone system to your CRM. When a phone system is connected to a CRM, it not only enables marketers to see how their efforts are influencing the outcomes of calls, but it also enables marketers to share contextual CRM data with reps in real time. […]