Salesforce can work magic for improving Sales and Marketing ROI. But only when it’s correctly implemented and tailor fit to your business. One of my favorite things about Salesforce is how flexible it is. Not only are their myriad customization options within the platform itself, but Salesforce also supports a vast ecosystem of apps that can help […]
More marketers are leading inbound sales teams, but even if your inbound sales team doesn’t report directly to Marketing, marketers still have the power and—in my opinion— the responsibility to help sales reps succeed. And one of the best ways to enable sales is by using a call tracking system. Call tracking software is routinely used […]
One of our core missions here at RingDNA is to help our current and future customers stay up to date with the latest sales and marketing strategies and tactics. One of my favorite parts about 2014 was collaborating with some of the world’s leading experts in sales and lead generation in order to craft a library […]
As the year draws to its close, I know that a lot of sales managers are looking at their numbers thinking, “I wish my team closed more revenue this year.” In fact, I’m guessing that if you’re a great sales manager, no matter how well your team did, you’re wondering where there are opportunities to […]
Do you find yourself competing with other vendors to win deals? I’m guessing the answer is yes. Virtually all B2B companies have at least one direct competitor. And whether you’re working at a startup that’s trying to take market share away from more established brands, or you’re working at an enterprise company trying to maintain a dominant position, […]
For many, the term inside sales conjures to mind images from movies like Boiler Room or The Wolf of Wall Street, in which reps are crowded in a single room in an office building dialing leads at light speed in a race to crush quota. While this is still the reality for some organizations (often […]
There has been a lot of talk about using gamification to enhance sales performance. And sure, giving badges to salespeople who meet goals can potentially motivate them to succeed. But at the end of the day, salespeople really just want to hit their numbers, keep their jobs and be duly compensated for their efforts. You don’t need to make […]
A marketer’s job should not end where a salesperson’s job begins. One of the biggest mistakes that B2B marketers make is assuming that their job should end with lead generation. But All B2B marketers should be full-cycle marketers, which is to say they should stay engaged with sales and help move leads through each stage of […]
Expect a barrage of companies to begin investing in apps that increase sales reps’ and call center agents’ productivity! The latest data from Bluewolf’s extensive annual State of Salesforce report indicates that the future for these apps is “On Fire.” Things are just getting started, with only 16% of companies have adopted apps from App Exchanged designed to increase agent […]
Ready to manage your sales team like the world’s top inside sales experts? At Dreamforce, one of our most popular sessions was one in which we asked a panel of some of the world’s top sales coaches to weigh in on their best and worst sales metrics. We’ve now distilled the collective wisdom of all […]
Several years ago, before I went into sales myself, a friend of mine was working at one of the major musical instrument retail stores. I vividly remember him telling me something that reshaped the way I thought about sales, that the people who worked in the accessories department (selling strings, distortion pedals, tuners, etc.) made a […]
Ready to learn best practices for building a top inside sales team?  Dazed by all the choices on offer? We’ve highlighted some of the top inside sales-focused Dreamforce sessions for you. Enjoy: #1 Competitive Edge in Today’s Sales World: Jill Konrath & Panel With today’s escalating buyer expectations and ever-changing business environment, it’s tough to stay […]