Sales development reps (SDRs) are often tasked with hunting prospects within target accounts or industries. Social media platforms like LinkedIn and Twitter may be the most effective hunting grounds for these valuable contacts. According to Sales Benchmark Index, sales reps using social media can connect with 3.6x more key decision makers than reps who don’t use social […]
When I was an inside sales rep for another company, I almost exclusively sold to leads that came in from marketing efforts. At the time, however, we had outside sales reps who would hop in their cars, drive to viable prospective businesses and try to set up appointments. On good days they might even close a deal on the […]
Just 57% of companies actually hit their revenue targets, according to CSO Insights. One of the top reasons? Marketing and Sales just aren’t properly aligned. Imagine a marketer arrogantly boasting that “Marketing is driving sales around here,” or a sales rep complaining about stale leads or worthless marketing collateral. Sound familiar? At many companies, salespeople […]