Ever been curious about the return on investment your competitors are getting from their technology investments? While the sales acceleration ROI story is one we at RingDNA hear every single day, many companies are still trying to make sense of how best to use sales technology (let alone how to measure ROI!). Both questions are well […]
More marketers are leading inbound sales teams, but even if your inbound sales team doesn’t report directly to Marketing, marketers still have the power and—in my opinion— the responsibility to help sales reps succeed. And one of the best ways to enable sales is by using a call tracking system. Call tracking software is routinely used […]
Looking back on my first visit to Dreamforce, the massive cloud computing conference that now regularly draws over 100,000 attendees, I recall noting how few marketers seemed to be in attendance. The conference sported a dazzling array of name-brand business leaders and technologists, but most attendees seemed to be Salesforce administrators, developers from partner companies, and sales managers. Unless […]
Is your sales organization truly optimized to transform inbound leads into customers? If you sell products or services over the phone, chances are that you have a marketing team working in overdrive to generate a steady stream of inbound leads. Marketers spend long hours investing in ads and creating content that inspires qualified leads to […]
When our customers reach out to us it’s an important moment. Virtually no one calls companies to chat idly. Think about the last time you called a business. Chances are you either were seriously interested in making a purchase or you needed immediate customer service. When your prospects are ready to have a serious sales conversation there are few […]
Whether you are trying to generate leads for your own company, or you work for an agency that traffics in leads, chances are that  you aren’t taking enough credit for your efforts. There’s a lot of talk amongst marketers about creating a culture of accountability, in which marketers are able to report the ROI of […]
Top B2B sales reps have already discovered how valuable LinkedIn can be during B2B sales prospecting. Best-selling author and top sales strategist Jill Konrath reported that reps can massively accelerate their sales pipeline by spending less than an hour a day using LinkedIn. In fact, Konrath states that LinkedIn offers better sales ROI than any other […]
It’s no longer a question of whether marketers should invest  in social media. Social platforms like Twitter, LinkedIn and Facebook are blooming with valuable behavioral data about your customers. Not surprisingly, there has been an explosion in social media advertising. BA Kelsey has predicted that by 2017 social media ad spend will more than double […]
More often than not, when the mailman brings my mail, it’s full of catalogs, credit card offers and coupons. Though I primarily order products through ecommerce sites, I assume that each time I throw a paper catalog in the trash, there are many others who see the same catalog, dial the number inside and order […]
If content isn’t already the king of your marketing department, it might be high time to schedule a coronation. New data from Hubspot shows that inbound marketing (i.e. social media, blogging, SEO copywriting and other content creation efforts) can not only generate more leads than outbound efforts, but also deliver a lower cost-per-lead (CPL). Hubspot’s […]
Conferences, summits, trade-shows and other in-person events present your marketing team with a stack of opportunities. Events deliver the chance to interact with valuable prospects face-to-face, gain name recognition for your brand, and size up the competition. However, following each event, marketers are often challenged to determine whether their in-person efforts delivered results.  By adopting […]