Today, if you want to see better sales and marketing results, it’s often as simple as getting better tools. However, assembling a marketing and sales stack can be overwhelming. There are a lot of sales and marketing processes that can be automated and accelerated. But you can’t buy them all, and wouldn’t want to, since not all sales […]
We B2B marketers don’t just need to be great storytellers. We also need to be well-versed in the strategies, tactics and tools needed to capture meaningful data and enable sales. The best B2B marketers understand sales processes and know how to not just optimize lead flow, but empower Sales to close bigger deals and better […]
At its very core, a sales rep’s job description is to lead. Outside of transactional sales models like retail and e-commerce, deals are not signed unless a sales rep leads a prospect to a buying decision. Sure, the ability to lead customers is a must. But some of the most successful salespeople have already realized […]
Like many others before me, discovering marketing automation was a defining point in my career. And once you see the light, there’s no going back. I remember the old days of sending out email campaigns without any knowledge of how those campaigns were affecting conversions or contributing to pipeline. But marketing automation tools such as […]