After Google released their fourth quarter 2013 earnings, one thing is clear: more people are clicking on Google AdWords than ever before. Paid clicks are up 31% year-over-year! While this shouldn’t come as a shock, what is infinitely more interesting is the fact that cost-per-click (CPC) declined 11% since the fourth quarter of 2012. In […]
The reason for using call tracking software is simple: if you’re closing any business by phone, you should measure call metrics with the same degree of diligence that you’d use to track online behavior. Call tracking software can add tremendous value to businesses across a wide range of industries. Here’s a cross section of businesses types that often […]
Are you able to prove which campaigns and keywords influence each sale? A new study from BtoB and Eloqua shows that 24% of B2B marketers view influence on sales as the most important success metric (second only to measuring overall marketing ROI). This clearly demonstrates that more marketers are directly focused on how their efforts […]