It finally happened! After years of speculation, Google recently announced that there are more searches on smartphones than on desktop computers in ten countries (including the US and Japan). So in case there was any doubt, the era of mobile has officially arrived. So what does this mean for your business? Thanks to Google’s click-to-call feature on mobile […]
One of my New Years’ resolutions for 2015 was to gain a better understanding of our customers’ needs. So last week, I did something that most marketers rarely do: I answered inbound sales calls. This might sound unusual, but here at RingDNA, part of our mission is to fully understand what our customers need to […]
For the past five years, Hubspot has compiled and published a wealth of data in their annual “State of Inbound Marketing” reports. This year, they have dropped the word “Marketing” from the title to reflect an overarching sea change: inbound is no longer just for marketers. “Inbound,” as defined by Hubspot, refers to a methodology […]