Sales emails are more proliferate than ever. Our inboxes are all likely inundated with emails from reps trying to win new business. But the truth is that while reps send a lot of email, most of it just isn’t effective. According to TOPO JQ only 23.9% of sales emails are ever even opened. That’s why it’s more important […]
For inside sales teams, the debate between account-based selling and lead-based selling is raging (quick answer: do both!). So too is the question of whether automated sales messaging is helping or hurting sales reps (quick answer: hurting, mostly). But perhaps the biggest crisis facing the sales industry is really the volume of one-size-fits-all messaging that is killing engagement rates. […]