Sales cadence: why does it matter? A sales cadence (also known as a sales sequence) is a scheduled set of engagements between a salesperson and a potential customer of a business. Some of the steps are automated, such as emails or text messages, while others are initiated by a salesperson, such as phone calls or […]
Have you noticed a sharp uptick in sales emails appearing in your email and LinkedIn inboxes? I know I have. According to the Email Statistics Report from the Radicati Group, there has been a steady increase in the number of business emails both sent and received. As of last year, the average employee receives a whopping 84 […]
I can’t stress how important writing great emails are to succeeding as an SDR. Prospecting emails have to be great because you not only want to provoke a reply, but it’s also a branding exercise. Prospective customers may not be familiar with your company, and a great email can help shape their impression. I recently blogged […]
From day one, our Intelligent Dialer for Salesforce has offered automatic Salesforce call logging. This has saved our customers a lot of time and headaches (trust me – logging calls manually is always expected, and never fun). But we also know that today’s SDRs, inbound sales reps and account executives don’t just talk to prospects on […]