Dynamic phone number insertion (DNI) is a process that marketers use to measure the impact of digital efforts on inbound phone calls. When a lead clicks though to your site from any advertisement, DNI technology […]
Jesse Davis is a sales and marketing strategist and Sr. Content Marketing Manager at RingDNA. Over the past decade, Davis has honed his business communications skills working as an inside sales manager, business writer and agency marketer. He is a proponent of utilizing platform technology and evidence-based methodologies to optimize creative campaigns, marketing ROI and sales performance.