Cold calls are one of the most ubiquitous, debated, and disliked activities within sales. It’s very rare when someone actually wants to be cold-called, and very few salespeople actually like making them. Because of this, cold calling is often overlooked or avoided. However, the truth is that cold calls are an essential (and powerful) lead […]

Love it or hate it, cold calling is a part of sales. Nearly everyone has cold calling tips that they believe will make you a more effective cold caller. Here are our cold calling techniques that are not only proven to be successful, but may actually help you enjoy cold calling a bit more. 1. […]

We’ve said it before and we will say it again: cold calling is hard. But, every single sales team in every single industry absolutely must make them. If your team does any type of sales prospecting, your reps need colds to reach new leads, capture new clients, grow their network, and ultimately generate more revenue. […]

Cold calling is arguably one of the hardest sales activities, as there are so many different factors that contribute to a reps’ success or failure at it. When it comes to making successful cold calls, a solid skill set significantly contributes to success. Fortunately, anyone can acquire the skills necessary to be successful at cold […]

The general perception of a salesperson is that of a smooth-talking, effortless extrovert with a magnetism that makes people just want to buy. Everyone wants to be the rep that easily delivers a perfect pitch, nails the value prop, and has the prospect ready to sign in seconds. If you are one of these reps, […]

Cold calling is undoubtedly challenging. You must master an array of skills like a natural sounding tone and sales script. You need to learn objection responses, develop product knowledge, and learn proper pre-call research. All of this adds up in a way that makes 48% of business-to-business salespeople afraid of making cold calls. It takes […]

Who doesn’t want to schedule more meetings from their cold calls? Your performance on cold calls can be the difference between hitting your goals or falling short of your target. You can work as best you can to get past the gatekeeper and perfect your pitch, but one of the most crucial aspects of a […]

On average, sales development reps (SDRs) must make 9.1 sales calls before they connect with a lead. Each connection is valuable, and a lot needs to happen in those first crucial moments of cold calling: The SDR must do some relating, and get the prospect to like them. The SDR needs to effectively communicate value […]

Cold calling is the hardest thing a salesperson or SDR is asked to do, and for many, it is expected to take up 70% of their time on the job. The result? 42% of reps struggle with prospecting. An anti-cold-call website claims 63% of salespeople say cold calling is what they dislike about their jobs. […]

The day my team at a previous company started using local presence dialing was the day our numbers turned around for good. Before that, the caller ID displayed an 800 number to prospects. The connection rate was terrible. Prospects would assume that an 800 number meant a telemarketer was calling, and ignore us. Once we […]

If there’s one thing I can’t stand, it’s when I hear sales reps calling under the guise of “just calling to check in,” or “just calling to say hi.” Sales reps take note: if you don’t give your prospects a clear, justifiable reason for calling, the conversation is over before it started. In order to […]