It’s that time of year. Everyone is scrambling to make sure their holiday shopping is done, and after scouring for gifts for family and friends, you likely have little energy left to even think about client gifts. Truth is, it is easy to skimp on customer gifts during the holidays. Too many people treat it […]
Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand market strategies, dapper designs and clever copy still […]