It’s official – Google’s long and gradual campaign to limit marketers’ visibility into organic keyword data is nearing completion. Some Google Analytics users are able to see just 25% of the organic keyword data that drives traffic from Google to their site, and a total eclipse of the keyword universe as we knew is at […]
When we set out to create RingDNA’s call tracking solution, we had three guiding principles. The first was that the system had to be so easy that any marketing manager could use it without help from a developer. The second requirement was establishing a permanent real-timeflow of data from each marketing campaign to Salesforce.com, without […]
For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]