It’s time to start planning which sales conference to attend in 2018! With more and more being added to the calendar each year, it can be hard to decide on which ones to attend. That’s why we created a list of some of our favorites.
The right conference can actually offer fantastic ROI for sales professionals. There are almost always sessions and keynotes featuring top industry experts, and it’s a great place to share strategies and learn from the very best.
Events are also excellent places to prospect for new clients. If you sell to businesses, chances are that you can meet key decision makers at high-value accounts in person, whether they are new contacts or leads you have spoken with previously. This is fantastic because while inside sales reps can often close large deals over the phone, face-to-face meetings provide the extra push needed to move the biggest deals forward.
What: The Global Inside Sales Association, a organization dedicated exclusively to advancing the profession of inside sales, holds their 10th annual Sales Leadership Summit this year.
Who: This event is dedicated to sales leaders and supporting roles. Attendees include sales managers, sales team leaders, sales directors, sales operations, sales trainers, and even VPs, CRO, CEO, and Presidents.
Why: In 2018 The Digital Sales Leadership Summit promises to be the world’s largest gathering of inside sales leaders. It has something for everyone. Speakers include Ambition COO Brian Trautschold, Jack Groot from Grainger, LevelEleven CEO Bob Marsh, Alice Coatalem, VP of Sales at HPE.
June 19 & October 25-26
Philadelphia, PA & Las Vegas, NV
What: The Sales 3.0 Conference is devoted to introducing B2B sales leaders to innovative sales technologies.
Who: This conference is for those who wish to increase revenue and sales performance through data, training, coaching, and leadership. Those in sales enablement, marketing, and sales leadership positions should attend.
Why: Learn about all aspects of the sales organization: leadership, sales management challenges, marketing alignment, sales enablement, strategy, customer management, social selling, and coaching. Speakers include Elay Cohen (CEO, SalesHood), Joe Batista (Chief Creatologist, Dell EMC), and Victor Antonio (Sales Trainer, Sellinger Group)
San Francisco, CA
What: Apttus – a quote, billing, and contract management application provider – hosts its own annual event in May to discuss selling, sales operations, and more.
Who: This conference will help middle office and sales operations professionals, stay on top of the latest trends, technologies, tips and strategies to maximize revenue, apply artificial intelligence, and deliver better business outcomes.
Why: Accelerate is the largest conference for what Apttus calls “Quote-To-Cash,” a strategy that integrates your CRM, sales, marketing, accounting, and support tools. Hear from thought leaders like Sir Richard Branson, Andrew Bartels (VP, Forrester Research), learn best practices, make connections, and walk away with actionable ideas to elevate performance.
San Mateo, CA
What: Gainsight is a customer success management platform that has their own conference. With two days, 250 sessions, and over 5,000 attendees, Pulse is the largest event in customer success.
Who: Anyone who works in a post-sales or customer support role.
Las Vegas, NV
What: The SiriusDecisions Summit is all about Sales Leadership. The three days will cover research proven best practices, innovations, and networking across the B2B space.
Who: This event is focused on elite sales, marketing, and product leaders.
Why: SiriusDecisions is a research and advisory company focused on product, marketing, and sales leaders. They provide data, training, and education so leaders can make better decisions. The conference itself is composed of general sessions to cover the latest B2B research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations, all focused on operationalizing your company’s growth strategy.
San Francisco, CA
What: Does Dreamforce really need an introduction? In 2017, Salesforce’s own conference had over 171,000 attendees, 10 million online viewers, 3,200 sessions, and over 2,400 speakers.
Who: If you’re a Salesforce customer, you want to go to this one.
Why: This will likely be the largest even this year. Sessions focus on learning, inspiration, giving back, and having fun.
Las Vegas, NV
What: Sales and Marketing Summit provides networking opportunities and sessions on sales enablement, sales effectiveness, marketing, and more.
Who: Senior Sales and Marketing Executives looking to bridge the gap between their teams.
Why: Over 1,200 senior executives gather at the summit to network, discuss critical challenges, and learn what resources are available to solve them.
September 4 & September 24
Boston, MA & San Francisco, CA
What: HYPERGROWTH is Drift’s own convention, with events in both Boston and San Francisco. Drift brings together experts, pioneers, and thought leaders to speak on all aspects of business.
Why: HYPERGROWTH speakers include entrepreneurs and business leaders who have found ways to create unprecedented growth. Heidi Bullock (CEO, Engagio), Amy Chang (CEO, Accompany), Ryan Deiss (CEO, Digital Marketer), and many more will share their experiences, methods, and tactics.
What: Learn acquisition and conversion strategies from the best B2B and B2C marketers. Optimize click through rates, increase inbound leads, leverage search, and grow leads to drive revenue.
Who: Attendees range from executive to manager and are highly focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.
Why: Information for 2018’s event is still pending, but last year’s speakers included Tim Washer, Content Producer for IBM, Cisco, and FedEx.
What is your favorite event to attend?
Zack is a Sales Content Specialist at RingDNA. He is passionate about solving everyday problems and increasing performance through innovative technology. Zack has worked directly with sales teams and understands the challenges they face on a daily basis. When he's not developing and sharing knowledge at RingDNA, he loves being outdoors, hiking, and coffee.