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Rise of the Phablets: Study Points to Strong Consumer Desire for Phone/Tablet Hybrids

2 min readNovember 20, 2012

A new study from ABI research validates what RingDNA customers have been telling us from the start: they like the luxury of being able to make calls on a mobile device with superior screen real estate. The study predicts a vast increase in so-called “phablets” (phone-tablet hybrids) – 239 million by 2016. The study defines phablets as having a screen size of between 4.6 and 5.5 inches, larger than most smartphone screens, though smaller than even 7″ tablets such as the Kindle Fire. Whether or not this screen size will resonate with consumers remains to be seen. However, we think the study shows that the industry is responding to an increasing interest in larger screen sizes for voice communications.

Take the iPad mini, for example. While not technically a phablet by ABI’s narrow definition, the iPad mini, which shipped earlier this month, is already proving to be a petite powerhouse. Following its whirlwind debut, demand for the iPad mini is already exceeding sales expectations. We’ve been testing these “one-hand” tablets with RingDNA, and we’re happy to report that, as expected, RingDNA and Mini are a match made in heaven.  The tablet is a perfect device for viewing the actionable CRM and social media data that RingDNA delivers before, during and after business calls. And of course, RingDNA completes the package by transforming the mini into a phone (or, if you will, a large “phablet”).

By offering portable telephony with a screen large enough to allow agents to benefit from contextual data streams and real-time metrics dashboards, an iPad mini equipped with RingDNA could easily be the “Swiss army knife” of devices for mobile workers.


Sales Management Tools

Projected Phablet Sales




About the Author

Jesse WestDirector of Lifecycle MarketingringDNA

Jesse Davis West is Director of Lifecycle Marketing at ringDNA, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 9 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.