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Pay It Forward

2 min readFebruary 24, 2021

You don’t have to be a manager to be a coach.

In my career, some of the best coaching I received was from other sellers; my peers.

In addition to helping others, peer coaching is also a great way to learn how to improve your sales skills

Want to learn how to take your sales effectiveness to the next level?

Try teaching others how to do it. Try explaining to someone else how you sell; and, why it works.

It’s one thing to robotically go through your same old sales process day after day.

But, have you really thought through the sales behaviors, skills, processes and techniques that you use? And why they work for you? Or, don’t work?

Peer coaching is a simple, and powerful, way to develop a deeper understanding of how you sell. And why you sell the way you do.

Teaching someone else forces you to examine the internal logic behind the steps you take in your own selling.

It forces you to develop a coherent rationale for why you sell the way you do. Because how can you teach it if you don’t understand it?

Peer coaching is a win-win for everyone. You develop a better understanding of how you sell, and in the process, help other members of your team to shorten their sales learning curves. And become more effective sellers themselves.

You don’t have to be a manager or a trainer to help others improve their sales capabilities.

Start by asking a less experienced seller on your team how you can help them. Use your discovery skills to uncover the problem areas where you can most help.

Then become a non-judgmental resource they can count on for practical advice

Pay it forward. Surely a colleague helped you at key moments in the beginning of your sales journey. Be that person for someone else.

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About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.