(888) 815-0802Sign In
ringDNA - Home page(888) 815-0802
Here’s a question for you: Are you speaking a language that your buyers comprehend? Sales is a unique form of communication. In fact, if you carefully think about it, Sales is its own distinct language. Its lexicon consists of words and phrases (often scripted.) And, it’s how these words and phrases are strung together that […]
1 min read - August 18, 2021
Express Yourself
“Express yourself!” That song was part of the soundtrack of my teen years. From Charles Wright and the Watts 103rd St Band. Check it out on Spotify. Sales is a form of self-expression. Every sales interaction you have with a buyer is an opportunity to communicate something important about yourself. Your values. Your character. Your […]
Every seller possesses their own unique way of selling. If there are 2 million B2B sellers in the US, then there are 2 million unique sales methods that are being practiced everyday. What’s your personal sales method? What 5 words would you use to describe your personal sales style? Are you process-oriented? Data-driven? Intuitive? Creative?Empathic? […]
In the fairy tale we all heard as kids, Goldilocks famously found the balance between her porridge being too hot or too cold. Sellers are similarly challenged to strike the right balance between being less than confident and overconfident. Failing to find this balance can lead to unpleasant encounters with the Three Bears of sales: […]
What are the characteristics that make a good salesperson? Here’s what I have witnessed first-hand from decades of working with consistently good performers. The best salespeople are effective connection builders. They have an inherent respect for everyone. They understand that selling is about helping other people achieve their most important objectives. They value the time […]
Playbooks and processes that define stages and calls with a single purpose, for instance, like a discovery call, are misleading. First of all, there is no such thing as “a discovery call.” No single sales interaction serves a single purpose. If you think it does, then perhaps that’s where you’re running into trouble trying to […]
The time of siloed working is coming to an end. As CEOs and leaders across industries look around and realize that their companies would work better if all their employees could collaborate, share information, and solve problems together, a lot of us are being told to quit our siloed ways in favor of a Revenue […]
3 min read - August 3, 2021
Sales Superpower
What’s your sales superpower? Can you leap tall gatekeepers in a single bound? Fly faster than a speeding objection? What’s your one unique sales strength, your hidden power, that enables you to inspire your customers to trust you with their (choose one) a) business; b) money; c) career; d) all of the above. Have you […]
You think you’ve “qualified” your prospect. You’ve asked all of your qualification questions and they met whatever checklist of criteria you’ve established for qualification. So, you think you’re done with qualification. However, you’re not. Here’s where many sellers make a critical mistake. Have you confirmed whether the prospect has qualified you? Qualification is a two-way […]
The fact that we have different conversations with different people is an accepted fact. The way you talk to your kids is different from the way you talk to your coworkers, which is also different from how you would talk to your barista at the local coffee shop. The amount of time that we talk, […]
At the beginning of my sales career one of my first sales managers assured me, “Andy, selling is simple. It’s not easy. But, it is simple.” Well, sales should be simple. But, usually it isn’t. The most effective way to simplify your selling is to make sure that you truly understand your buyer’s desired outcome […]
Be conscious of the ripple effect in your selling. You’ve seen the ripple effect in action. Toss a rock into a still pond and the waves ripple out from the point of entry in concentric circles. It happens in sales as well. Think about a first call with a potential buyer. The challenge for you […]