The Power of Local Caller ID for Outbound Sales Calls

When our phones ring, and a toll-free number comes across on the Caller ID, our first thought is, “Uh oh, someone is trying to sell us something.”

Outbound Calling Local Caller ID

In the RingDNA browser phone for Salesforce customers, inside sales reps can switch outbound numbers instantly.

That’s why calls from local phone numbers tend to have much higher conversion rates. When we see a local number on Caller ID, we might wonder if it’s the golf course confirming a reservation, or our kids calling from school. Smart inside sales reps are using this to their advantage. In fact, some studies have shown that calling leads from a local instead of a toll-free number can lift answer rates by more than 30%, whereas a non-local toll number only gives a 15% lift.

The problem is that most sales teams are simply not equipped to dynamically set local numbers in their outbound caller ID. When a hot lead comes in, you might want to get a local number quickly, but it could take weeks to get from a phone company. Who has time to wait for that? By the time you’d get the local number, your competitors would already be out celebrating because they closed the deal that you didn’t.

That’s why our incredible RingDNA product team makes it easy and instant for reps to get local numbers instantly and set them as their outbound  number, which is what prospects see in their Caller ID. Each local number can then be quickly added to your softphone app. Then, before calling a lead, just select a number with a local area code.

Now sit back, relax and watch those answer rates soar.


About the Author

Jesse Davis

Jesse Davis is a sales and marketing strategist and Sr. Content Marketing Manager at RingDNA. Over the past decade, Davis has honed his business communications skills working as an inside sales manager, business writer and agency marketer. He is a proponent of utilizing platform technology and evidence-based methodologies to optimize creative campaigns, marketing ROI and sales performance.


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